Last updated: 2 November 2026
This policy explains how Alpha London Builders (“we”, “us”, “our”) collects, uses and protects your personal information when you use this website or ask us about building work. We are the data controller for the information described here. You can contact us at info@alphalondonbuilders.co.uk or on 07817 382358.
What we collect
- Information you give us. When you use a contact or quote form, call, email or message us, we collect your name, email address, phone number, property address or postcode and the details of your project.
- Information about your visit. Our website and analytics tools may collect technical data such as your IP address, browser and device type, the pages you view and how you arrived at the site.
- Project information. If you become a client, we hold the survey notes, plans, quotes, contracts, invoices and correspondence for your project.
How we use your information
- To reply to your enquiry, arrange a site survey and prepare your quote.
- To carry out and manage building work, including contracts, invoicing and aftercare.
- To meet legal, tax and insurance obligations.
- To understand how the website is used and to improve it.
We do not sell your personal information, and we do not use it to make automated decisions about you.
Our legal basis
We process your information where it is needed to respond to your request or to take steps towards a contract with you, where we have a legitimate interest in running and improving our business and website, where we must do so to comply with the law, and, for non-essential cookies, where you have given consent.
Who we share it with
We share information only where it is needed to provide our service or where the law requires it. This can include our website hosting and email providers, analytics providers such as Google, our own site managers and tradespeople working on your project, building control and planning authorities, our accountants and insurers, and professional advisers. Where a provider handles information on our behalf, we expect it to protect that information and use it only for the purpose we gave it.
How we store your enquiry
Messages sent through our website forms are emailed to us and may also be stored in the website’s database so we can follow them up. Access is limited to people who need it to deal with your enquiry.
How long we keep it
We keep enquiries that do not lead to work for as long as is reasonably needed to respond and follow up, and normally no longer than two years. Records for completed projects are kept for as long as we need them for guarantees, accounting, tax and legal purposes, after which we delete or anonymise them.
Cookies
This site uses cookies and similar technologies. Essential cookies keep the site working. Analytics cookies, for example from Google Analytics, help us understand which pages are used. You can control or delete cookies in your browser settings, and you can opt out of Google Analytics using Google’s browser add-on. Blocking some cookies may affect how parts of the site work.
Your rights
Under UK data protection law you have the right to ask for a copy of the information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, and to receive it in a portable format. To use any of these rights, email info@alphalondonbuilders.co.uk. If you are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113, although we would appreciate the chance to put things right first.
Security
We take reasonable technical and organisational steps to protect your information, but no website or email is completely secure, so please avoid sending sensitive financial details by email.
Links to other sites
Our site may link to other websites. We are not responsible for their privacy practices, so please read their policies.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated. Our Terms and Conditions explain how you can use this website and the basis on which we carry out building work.